OpenWeb (formerly Spot.IM) was established with the mission to inspire and elevate quality conversations online.

The idea behind the technology is to create thriving engaged communities, reduce toxicity, and increase safety around the web - improving the quality of civil discourse and supporting independent journalism.

Today, OpenWeb works with more than 700 top-tier publishers that use our platform and host 100 million monthly active users. Founded in 2012, OpenWeb has over 100 employees in New York and Tel Aviv and is backed by world-class investors.

My Role

Being the first designer at OpenWeb (formerly known as Spot.IM) I have been in charge of establishing the initial brand identity to help the company get started with their initial pitching deck and MVP product.

Responsible for brand identity, product wireframing, design and mockups, I worked closely with the stakeholders to establish the base concept for today’s user experience.

We started as a small team of five & gradually grown.

We identified the key specs that had to be included in order to build an MVP, then mapped out user flows based on those aspects and incorporated them into the design.

We went on successfully raising a couple of rounds and kept refining further the Brand Identity, UI/UX and marketing materials.